On DAY 4, discover the secrets of Italian craftsmanship by reliving the history of two of the most world-renowned fashion brands – Gucci and Salvatore Ferragamo – on an exclusive private visit. From its vantage point overlooking the beautiful Piazza della Signoria in the heart of old town of Florence, the Gucci Museum‘s location could scarcely be more auspicious, or apt.
The museum itself is housed within the Palazzo della Mercanzia, a building whose history is deeply entwined with that of Florence itself. Followingits restoration Palazzo comprises a series of rooms devoted to a thematic exploration of Gucci’s icons and milestones. Whilst the basement houses the Gucci Archive, the public displays located on the ground and upper floors of the building showcase Gucci’s prolific output across a multitude of design disciplines from sportswear and travel equipment to high fashion and jewellery.
The Ferragamo family founded the Ferragamo Museum in May 1995 to acquaint an international audience with the artistic genius of Salvatore Ferragamo and the role he played in the history of footwear and international fashion.
Like most corporate museums, Museo Salvatore Ferragamo and its archives stem from the vision of an entrepreneur. In this case it has been Salvatore Ferragamo’s widow, Wanda – who has headed the company since the founder’s death in 1960 – and their six children. The eldest, Fiamma, has managed the company’s core footwear and leather goods business after her father’s death. She stood at this project’s helm on behalf of her family and brought it to life, shaping its strategy with the assistance of historians and archivists.
In the afternoon, you will discover why Florence is your natural choice for shopping, not only for high fashion but also for theunique gifts and souvenirs. Italy is known worldwide for its high quality and striking design – and Florence is an excellent showcase for both. Milan is commonly nominated as the design headquarters of Italy – but those in fashion know that Palazzo Pitti, with its fashion fairs, has definitely put Florence on the map for cutting-edge and innovative design. Just the number of quality shops and flagship stores testifies to the city’s growing importance in this sector. Since the 14th century, Via Tornabuoni has housed beautiful, stately palaces of nobleFlorentine families such as Antinori and Strozzi. Now you will find boutiques for Gucci, Prada, Pucci, Cartier and Bulgari there, to name but a few. This area is growing and expanding, including Via della Vigna Nuova where you can find shops for Etro, Lacoste and Montblanc and Via del Parione where you will find lots of specialty stores, ateliers and workshops. Our Personal Shopper will take you on a meticulous personalized journey to discover where innovation and culture cross paths, revealing the most seductive side of shopping in Florence.